Design Carrying Science and Technology Aesthetics -- mini3 Won 2018 German iF Design Award
Release time:
2021-11-09
On January 30, 2018, the winners of the German iF Design Award (iF DESIGN AWA18), known as the "Oscar of product design", were announced. Among the 6401 entries from 54 countries around the world, with the excellent original design of the product and the concept of human care, the mini3 won the design award, won the recognition of the world's top industrial design authorities, and once again demonstrated to consumers around the world. Stalking the strength of industrial design and technological innovation.

On January 30, 2018, the winners of the German iF Design Award (iF DESIGN AWA18), known as the "Oscar of product design", were announced. Among the 6401 entries from 54 countries around the world, with the excellent original design of the product and the concept of human care, the mini3 won the design award, won the recognition of the world's top industrial design authorities, and once again demonstrated to consumers around the world. Stalking the strength of industrial design and technological innovation.
Taking User Needs as the Origin and Touching People's Heart with Fine Design
"Really good products are carved out step by step after the product definition is gradually improved." This is the unanimous consensus of the stare design team. Product design is more to meet the needs of users as much as possible on the basis of realizing functions, and bring users a high-quality experience.
In the era of consumption upgrading, consumers' aesthetics are awakening and they prefer products designed with ingenuity. The mini3, which went on sale in 2017, is definitely a masterpiece. In the process of completing the project, the product team learned that problems such as incompatible memory cards and bad cards in the existing tachograph market have greatly affected users' sense of use, and pioneered the use of built-in eMMC storage to solve this industry problem.
The appearance design is carefully polished. While adhering to the aesthetic feeling of the design, it also takes into account the product structure and production difficulty. The product sketch has been reviewed and confirmed by the project team for many times. From the modification of every detail to the repeated plate-making confirmation of the painting art, the final body design is more refined and simplified. The brand-new star black color matching highlights the product texture, and the fine painting process starts from the user's touch, designers hope that users can feel the greatest sincerity of the whole team to them from the moment they get the mini3.
Product design and market grow together to occupy the high ground with innovation
Raymond Rowe, an American master of industrial design, once pointed out incisively that the role of industrial design in the commodity society is to "promote the development of commodity sales and trade". Only when product design and the market grow together can it release great creativity. As the main creative design team of mini3, it is also believed that product design is not unimaginable. While pursuing the aesthetic feeling of design, it is necessary to consider the realizability of products.